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Creating Classic Innovations

Designing the Mercedes-Benz CLS

Innovation is inevitable. As brands innovative it’s easy to dismiss the old in favor of the new, and along the way lose the sensuality of the design. Avoiding this pitfall Mercedes- Benz wanted to demonstrate that their redesigned CLS-Class vehicle still maintained the classic Mercedes-Benz elegance, while incorporating new desirable environmentally conscious innovations.

The stage was set in the Napa Valley Vineyards, a showcase for the balance of old world elegance and innovative green initiatives, similar to that of new CLS. OSK delivered an interactive and creative presentation with the help of Mercedes-Benz creative director Hubert Lee. Mr. Lee sketched numerous designs while sharing his inspiration for each design and demonstrated the progressive innovation of the redesigned CLS-Class vehicle.