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Creative Talks

Join us for an inspiring exchange of creative minds paired with drinks, snacks and a magnificent view of downtown Manhattan!

Creative Talks is a quarterly series of engaging conversations among industry professionals hosted by OSK New York. Experts of different backgrounds share their insights, experiences and perspectives on a specific topic, while unearthing relevant challenges and possible solutions through an informal conversation. Each talk deep-dives into a single topic across three key areas: design, communications, and events.

Next Event: December 4th, 2019 (NEW DATE)

Register for free here

Retail Stores: From POS to Storytelling Platform

The first edition of Creative Talks discusses the transformation of successful retail stores from a mere Point of Sales to an engaging brand communications platform. One key aspect to consider in this transformation process is the shift from measuring success with one-dimensional sales numbers to attributing value to a complex mix of variables that can be different for each brand and store.

The first edition of Creative Talks discusses the transformation of successful retail stores from a mere Point of Sales to an engaging brand communications platform. One key aspect to consider in this transformation process is the shift from measuring success with one-dimensional sales numbers to attributing value to a complex mix of variables that can be different for each brand and store.

Questions we want to answer:

  • What are challenges that stores face when they make this transformation?
  • What are the elements of a good experience?
  • What is the right balance between creating experiences and selling products?
  • How can you define success for an experiential store concept? How can you measure it?
  • How have you integrated stories and experiences into your retail stores?

Program

5:00 p.m.     Doors open + networking

5:30 p.m.     Welcome & introduction to guest speakers

5:45 p.m.     Creative Talks + Q&A

6:45 p.m.     Reception + continued open discussions

7:30 p.m.     End

 

Guest speakers to be announced in September.

Register for free here

 

Creative Talks location: OSK New York Office

Chanin Building, Suite 5100
122 East 42nd Street
New York, NY 10168

 

Questions? Contact us at osk@oskny.com