Tetra Pak booth at 2017 Profood Tech

Showcasing at Market Leader

Tetra Pak booth at 2017 Profood Tech

To encapsulate the market dominance of Tetra Pak, OSK created a booth fitting for a market leader. Within the 4,500 sq ft footprint OSK combined multiple business units into a cohesive journey from product ideation to production; brought to life through bespoke digital applications. The booth’s colorful design was augmented with a curved LED screen featuring playful branded animations produced by OSK.     

As a global market leader Tetra Pak® needed a commanding presence at the inaugural 2017 ProFood Tech Fair in Chicago. OSK was tasked with integrating complex offerings from eight international business units into a single, cohesive story.

Tetra Pak booth at 2017 Profood Tech

Complex Content Delivered Through Interactive Applications

The concept was to create a unified journey through the brand’s physical portfolio, using digital hubs to provide engagement and tailored experiences for each business unit. OSK designed a variety of engagements that supported unique digital interactions required by each business unit. OSK also developed and employed RFID touch tables and an augmented reality application that enhanced visitor interaction with Tetra Pak’s® products. The resulting AR application intuitively reinterpreted complex web content and was further expanded to become a global marketing tool.